Global Research Society Publisher

GRS Journal of Arts and Educational Sciences

All Issues

1. Customer decision-making and brand identity in sports brand
22

Behshad Panjehzadeh*, Bahador...
PhD Student in Sport Biomechanics, Department of Sports Biomechanics, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
1-6
https://doi.org/10.5281/zenodo.16783999

This research prioritized decision-making factors of customers and brand identity in choosing a sports brand. The research substantiates a descriptive survey and a comparative model. The sample included 384 customers of sports product stores in Kermanshah, who were selected by available sampling. Data, which were collected by questionnaires sent via email and social media, were analyzed by SPSS. The questionnaire was reliable (Cronbach's alpha = 0.78) and demonstrated content validity via expert opinions and revisions. Due to non-normal distribution of the data (Kolmogorov-Smirnov test), regression and Spearman's correlation tests were utilized to examine hypotheses. Friedman's test provided a ranking for the factors of influence. Results indicated that brand name, service, appropriateness, quality, variety, atmosphere, and brand identity all have significant impacts on purchase decision-making (p=0.00). Pearson's correlation confirmed a significant relationship between research factors and customer decision-making (p<0.05). Brand identity contributed the most, followed by brand, while service had the least contribution.

2. Navigating The Future Of Entrepreneurship And Sustainability: The Glob...
9

Edwin Ihechituru Edwin*
Department of Public Administration and Local Government, University of Nigeria Nsukka - Nsukka.
7-13
https://doi.org/10.5281/zenodo.16784021

The paper which focuses on “Navigating the Future of Entrepreneurship and Sustainability: The Global Paradigm” argues that the world is at a critical juncture, where the pursuit of economic growth and innovation must be reconciled with the imperative of environmental sustainability and social responsibility. As the global paradigm shifts towards a more sustainable and equitable future, entrepreneurs and business leaders are faced with both challenges and opportunities. This research explores the intersection of entrepreneurship and sustainability, examining the key drivers, trends, and strategies that are shaping the future of business and society. From secular economic models and sustainable innovation to social entrepreneurship and impact investing, the study identified the most promising approaches and practices that are enabling entrepreneurs and organizations to thrive while creating positive impact. Methodologically, data for this study were collected from primary and secondary sources. The primary source is interview. To support the findings of this study, the researchers made use of documentary sources which is also known as “Secondary Sources” from related literature on the subject matter. The study among others found out that the adoption of sustainable business practices among entrepreneurs and small businesses in developing countries can lead to improved economic outcomes, including increased revenue and profitability. The study found out among others that government should provide targeted support to entrepreneurs and small businesses in developing countries, including access to finance and technology, to help them adopt sustainable business practices. The paper thus, concludes that the adoption of sustainable business practices among entrepreneurs and small businesses in developing countries is crucial for achieving sustainable development.

3. Effects of Training and Development on Healthcare Professionals' Compe...
4

Edwin Ihechituru Edwin*
Department of Public Administration and Local Government, University of Nigeria Nsukka - Nsukka.
14-21
https://doi.org/10.5281/zenodo.16784076

This research assesses the effects of training and development initiatives on the competencies of healthcare professionals and the quality of patient care within public hospitals in South Africa. It explores how these programs influence the knowledge, skills, and attitudes of healthcare workers, as well as the resulting patient outcomes. The findings offer critical insights into the existing training and development frameworks, revealing both their strengths and limitations, and underscore the necessity for integrated strategies that focus on the needs of healthcare professionals and the quality of patient care. This study aims to inform the creation of evidence-based training programs that enhance the competencies of healthcare workers, improve patient care quality, and ultimately lead to better health outcomes in South African public hospitals. The research was structured around three hypotheses derived from its objectives, utilizing secondary data sources and employing descriptive research methods, specifically content analysis, for data evaluation. The results indicate that the current training and development programs in South African public hospitals frequently fall short in effectively enhancing the competencies of healthcare professionals and the quality of patient care. The study advocates for hospital management to allocate sufficient support and resources towards these training initiatives. In conclusion, the paper asserts that by prioritizing training and development and investing in evidence-based programs, South African public hospitals can significantly enhance the competencies of healthcare professionals, improve patient care quality, and achieve better health outcomes, thereby fostering a more equitable and efficient healthcare system.

4. MEASURING RELIGIOUS MODERATION AT THE AN NUR FOUNDATION – DILI- TIMOR...
7

Takdir*, Masrudin, Syaril Pati...
Islamic Family Law Study Program / Postgraduate IAIN Palopo
22-25
https://doi.org/10.5281/zenodo.16784092

Since the separation of Timor Leste from the unitary state of the Republic of Indonesia on May 20 2002, the religious conditions in Timor Leste have become interesting to discuss considering that currently Indonesia, through the Ministry of Religion, is actively promoting religious moderation to maintain the unity of the Unitary State of the Republic of Indonesia. What about Timor Leste, which used to be part of the unitary state of the Republic of Indonesia, with the number of Muslim people in Timor Leste 0.3% of the total population of Timor Leste, the majority of whom are Catholic. For the people of Timor Leste, the existence of the An Nur Foundation, which was founded by Muslim clerics in the city of Dili, is an institution that has long contributed greatly to expelling Portuguese colonialism. The existence of the An Nur Foundation in the field of education is also a symbol of religious moderation in the city of Dili where 95% of students are Catholic and the remaining 5% are Muslim as well as the teaching staff, the majority of whom are Catholic. The aim of this Community Service activity is to see directly and provide an understanding of the An Nur Foundation regarding the concept of religious moderation in maintaining national unity. This method of community service is carried out by means of direct outreach to the An Nur Foundation and the surrounding community. They asked how Indonesia could maintain unity with the various existing religions and cultures and Indonesian society in responding to these differences. An explanation was given to them that freedom of religion is guaranteed in the 45th Constitution. The role of the government is very necessary in implementing the regulations of the 45th Constitution, where one form of implementation is by establishing religious moderation in society in order to maintain national unity .

5. An Exploratory Study Of The Influence Of Transformational Leadership O...
3

Edwin Ihechituru Edwin
Department of Public Administration and Local Government, University of Nigeria Nsukka - Nsukka.
26-32
https://doi.org/10.5281/zenodo.16784098

This exploratory study examines the influence of transformational leadership on employee motivation and job satisfaction within the Egyptian tourism industry. The paper suggest that transformational leaders, characterized by their ability to inspire and energize their workforce, provide individualized support and recognition, and foster a positive organizational culture, can notably enhance employee motivation and job satisfaction. This research contributes to the existing literature on transformational leadership and its effects on employee outcomes, while underscoring the essential roles of leadership development programs and employee empowerment strategies in the tourism sector. Data were collected from secondary sources pertinent to this topic. The study indicates critically a nexus between leadership by transformation and motivational aspect of the workforce in the Egyptian tourism industry. The study recommends the implementation of training and development initiatives designed to augment the transformational leadership capabilities of managers within this sector. Therefore, the paper concludes that the success of the Egyptian tourism industry is contingent upon organizations' ability to attract, retain, and motivate skilled employees who are capable of delivering exceptional service and fostering business growth. By embracing transformational leadership practices and focusing on enhancing employee motivation and job satisfaction, organizations in the Egyptian tourism industry can unlock pathways to sustainable success and elevate the industry's performance to new heights.





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