A MULTIMODAL REPRESENTATION OF POLITICAL REVOLUTION IN SELECTED CAMPAIGN POSTERS FROM PETER OBI’S PRESIDENTIAL RALLIES
Sr No:
4
Page No:
16-22
Language:
English
Licence:
CC BY-NC 4.0
Authors:
Iroagba Chioma*, Ibedu Ndubuisi A, Marvellous Ehuiken-Ayetin, Ayobami Emmanuel Adebayo, Isaiah Osaze OMONFOMHAN, David Opeyemi Adebayo
Received:
2025-07-03
Accepted:
2025-07-30
Published Date:
2025-08-08
Abstract:
Communication has become a multifaceted and intricate phenomenon of late, more and more dominated by multimodality. In this framework, several modes such as language, images, colour, gestures, typography, and spatial design are used strategically in different contexts to enhance communication and appropriately convey meaning. This movement acknowledges that communication is not usually confined to just verbal language; instead, meaning is created by the interaction of different semiotic resources in concert. The political sphere, as a critical site of social influence and power, has fully embraced this multimodal approach, utilizing it as a potent tool to engage, persuade, and mobilize the electorate.
This paper critically reviews the multimodal representation of political revolution as depicted in selected campaign posters from Obi’s presidential rallies. By examining these visual artifacts, the research draws attention to the use and interaction of various modes, including symbolic imagery, colour palettes, typography, and composition, to express powerful messages about revolution and transformation. The analysis illustrates how these posters are not only communicative tools but also ideological vehicles that project and affirm the candidate's political vision and values. In this multimodal context, the paper examines how the campaign posters speak in terms of modes of resistance, offer transformation, and solicit voter identity and emotion.
The overall impact of this research is to add to the scholarly literature on multimodality and political communication, as it illustrates how modern-day political campaigns use various communicative resources to project public opinion and political discourse convincingly.
Keywords:
Multimodal Communication, Political Discourse, Campaign Posters, Political Revolution, Semiotic Modes, and Visual Persuasion